Now, let’s be sensible about this.
Most of the people who read this post will never get a million dollars for a photo they’ve taken. It’s unlikely, though not impossible.
But a million views, ah, that’s a different matter. It’s totally possible for a good blog post with awesome photos to get a million views. Yep, even one of *your* posts for a client whose blog is moderately popular.
Sometimes a post goes viral purely on the strength of its visuals. How many times has a photo caught your eye on a social network that isn’t dedicated specifically to images? Like on Facebook or Twitter, say, or on LinkedIn.
You may not go there intending to gawp at photos of other people’s cats, lunch, home office setup or accidental sideboob flash, but all those images are there just waiting to jump in your eyeballs as you scroll down. (OK, not so much sideboob on LinkedIn. But TBH it really depends who you network with — even LinkedIn has lively subcultures of burlesques, erotica writers, vajazzlers and other deviants.)
Why are those images there? Because someone shared the post that photo or video was featured in. Why did they share it? Because of the visual elements that make it more fun, more surprising or more insightful. More cool. More meaningful. More worth pointing out to a friend.
Point is, you can either:
(A) Write a brilliant blog post, or
(B) Write a brilliant blog post with an information-rich graphic, a funny stick-figure illustration, and a sequence of photos or screenshots that show YOU doing whatever you’re talking about in your post.
As the editor-in-chief of this reasonably popular blog you’re reading, I can tell you that I’d pay a writer more for Option B.
And now I’m giving you a chance to win $100 by creating *your* version of Option B.