You follow successful bloggers on Instagram and dream of living that lifestyle yourself. How hard can it be to dash off a few guest posts a week in between traveling the world and taking lots of pictures of your dog because, hey, you don’t have to sit in a boring office all day? Soon your social media following will number in the high six figures and you won’t be able to keep up with all the sponsorship offers from your favorite brands.
In reality, successfully pitching a guest post has a lot more to do with research and tenacity than finding the perfect angle for your “it’s always 5:00 somewhere” selfie with your laptop and white wine glass as you blog from the Mediterranean Coast of Italy, sure to encounter George and Amal at any moment. You can celebrate once you see your byline in print, but in the meantime you’ll need to brace yourself for frustration and rejection.
Whether your motivation for pursuing freelance blogging is to become rich and famous, or to simply make money on the side while you raise kids, it’s important to check your ego at the door before you begin the pitching process. Understanding your audience means knowing it’s not about you. As an experienced freelance blogger and creative writer who has worked on the editorial side of three literary journals, I’ll share my perspective from both sides of the desk. Here are my five tips for successfully pitching a guest post, with examples and specific steps you can take now to achieve pitching success. [Read more…]