Freelance writing and blogging are terms you know and probably identify pretty strongly with.
But there’s another term you should feel equally close to, even if it sounds somewhat foreign and unrelated to your writing work. Content marketing could save our writing careers, yet far too many of us don’t really know what it is. Here’s what, and why, you need to know.
What Is Content Marketing?
Content marketing is a marketing style that uses content (blog posts, infographics, e-books, videos, magazines, etc.) to engage potential customers, rather than directly sell a product or service to them.
If this sounds foreign to you, it shouldn’t. You’re more familiar with content marketing than you might think, and one of its earliest forms is something you certainly recognize: soap operas. [Read more…]