Brevity is the whatsit of thing.
You know the one I mean. Wit. Source. Other way around.
And conciseness, well, it’s similar only more important.
Conciseness is a skill that not enough bloggers take the time to develop. One that, if you demonstrate you’ve mastered it, will win you plenty of work even when other bloggers struggle to get hired.
It isn’t mere brevity. It isn’t only clarity. It’s a special, sparkling combination of the two that gives exactly the amount of information the reader needs, as briefly as possible without sacrificing any important details.
Say you have 500 words to write. You could write 500 smart, well-chosen words and make everyone (your readers, your clients, your editors, your bank) very happy. Or you could dish up 150 of the good stuff surrounded by 350 of fluff and redundancy.
A 3000-word epic blog post is still concise if every one of those words serves a purpose. Length is not the measure of conciseness. Value is. [Read more…]