Does the thought of a potential client checking out your freelance blogging portfolio make you so nervous, you get the hiccups?
When you’re freelancing, your portfolio is one of your biggest assets. It can get you hired on the spot, or dumped on the pile of instantly forgotten applicants who failed to impress.
So let’s ask the obvious question: what does your portfolio say about you?
It’s a tough question to answer for yourself, and there isn’t always someone around who’s qualified to give a second opinion. (Your parents and friends will always tell you that your freelance blogging portfolio looks great – that’s their job!)
Only your potential clients and blog editors really know what goes through their minds when they look at your portfolio.
And the biggest problem with that is, you don’t often get feedback from the people who chose not to hire you. So you’ll never know why they made that decision, or how you could have used your portfolio to win the dream gig that got away.
This might make me sound kinda mean, but as a professional blog editor I’ve rejected pitches from a lot of freelance bloggers whose portfolios weren’t up to scratch.
They weren’t all bad bloggers –in fact, some were already well-paid freelance writers– but without a strong blogging portfolio to support their query or job application, I simply couldn’t justify hiring them.
We don’t want that to happen to you, so let’s figure out what you can do to make your portfolio more impressive.
Here’s how you look to your potential clients right now: [Read more…]