So many questions. So much frustration. And so much work to be done with a subject you know rather well — yourself.
But finding the voice of your client? Put me in a straight-jacket and leave me to struggle, because that right there? Sounds like it’s near-on impossible.
But what if your dream clients made it remarkably easy for you to figure out exactly who they are? What if the knowledge of THEIR clients was right under your nose? And what if you could use this to write expertly for both?
This Brave New World exists, folks. And it’s yours for the taking.
In today’s post, we dive into 4 different ways you can get closer to nailing the voice of your client. You’ll know exactly what to research to define the words they use. You’ll also be able to get under the skin of the language their audience will respond to best.
And by the time you’ve written your masterpiece? Your client will read it and feel like they wrote it themselves. [Read more…]