This isn’t rocket surgery.
Your readers have brains. And the human brain is inscrutable in many ways, but in one thing it’s gloriously predictable: everybody loves a good story.
A story is its own reward. You catch a piece of it, follow the invisible lines of the narrative, make your own predictions about what’ll happen next, feel the tingle of “I knew it!” or the jolt of “never saw that coming”… it’s like your brain’s running loose on a scavenger hunt. And it loves you for it, like a dog loves you for taking it to the park.
Reward, as far as your brain is concerned, involves releasing chemicals that make you feel happy, excited and keen to do it all over again. This is why people get addicted to things that are not typically thought of as addictive: shopping, sex, books, jogging, the Internet.
We call those “psychological addictions”, but they aren’t all in the addict’s mind. They’re all in the brain, part of the nervous system and undeniably physical.
So, your audience has brains and brains can create addictions. Would you like your readers to keep coming back for more of your blog posts? Here’s how to get them hooked on your writing. [Read more…]