Back in February 2015, Sophie interviewed Linda Formichelli of The Renegade Writer… but there hasn’t been another featured blogger since then.
I told Sophie she should bring back the “Blogger of Interest” series. She agreed. Then she put me in charge of the whole shebang.
So the series is back, bloggers.
In this installment of “Blogger of Interest,” we’re featuring Peter Sandeen of PeterSandeen.com (neat!).
Peter started blogging as a way to build his business and reputation as a marketing expert. But Peter’s no ordinary online marketing guru; he’s made a name for himself as the go-to guy on value propositions and marketing messages.
In this interview, I talk to Peter about how he started out as a marketing blogger, what value propositions are and why they’re so important, and how freelance bloggers can discover their own value propositions to attract the right kinds of clients. We also discuss how freelancers can figure out their clients’ value propositions to deliver content genuine to their business goals. [Read more…]