So, here’s how it works:
You start a blog, grow a big list of email subscribers, and then your loyal fans contact you to hire you as a freelance writer. The money comes in.
At least, that’s supposed to be what happens.
But what if your blog’s readers and your clients are completely different people? Strangely, your clients never seem to come from your blog’s email subscriber list.
When I first started a mailing list for my blog in a previous niche, I assumed that growing an email list meant I could pluck most of my clients from my list. But I then I noticed that some people who emailed me for help weren’t my blog readers or subscribers. The vast majority of my readers weren’t my clients either.
My business was doing OK. All seemed fine and well, except that I started to wonder whether I was being productive with my time when it came to writing blog posts.
If you’re in this situation, don’t despair. It happens more often than you think.
But before we get to the remedy, let’s get to the heart of the issue first: [Read more…]