Some businesses don’t have blogs.
Not just business that run out of caves on Mars, either. [Though Sophie says she would totally read their blogs if they existed.]
Real businesses. With running water, and clients, and big juicy marketing budgets. But no blog.
As a professional blogger, you might be tempted to write these stone-age businesses off. After all, they don’t need your services, right?
Of course they do!
Some of the best blogging clients out there are the ones whose blog doesn’t exist yet. It’s true you have a little more work to do up front with this approach — you have to convince the client they want and need a blog. But that’s easy when you have the right tools (more about this in a moment). And the advantages are undeniable. [Read more…]