Welcome to the Masterclass!
Over the next couple of months, you’re going to learn exactly how I find my freelance blogging clients, and what I say to them to win the gig.
Each week’s lessons and resources are presented on a page just like this one, with a comments section at the bottom. If you have a question while you’re working through a lesson, feel free to ask it right there in the comments. You can also chat with me, your fellow students and other freelance bloggers in the BAFB Community forums any time.
Check here to see if you’ve already got access to the private Client Hunters forum, and if you can’t get in, email firstname.lastname@example.org so I can set that up for you.
Here’s what you’re doing:
- Week 1: Get Your Freelance “Tent” Up
Get your website or online portfolio ready for business with simple checklists for what to include and how to show it off. We’ll look at examples of good freelance blogger websites and discuss what to do if your portfolio’s empty.
Guest expert: Francesca Nicasio explains how she built her impressive website and portfolio using free software.
Kick-ass bonus: Students on the kick-ass package get their website or online portfolio reviewed this week.
- Week 2: Know Where to Find Job Ads
Find out which industry job boards and freelance broker sites are worth checking out and how to spot a loser, with advice, examples and ready-written templates to help you send the right message in your application.
Guest experts: Tom Ewer and Sarah Russell share their job board success tips.
- Week 3: Make the Most of Social Media
Hunt down job ads and potential clients through social networks, including LinkedIn, Twitter and Facebook. Plus, find out how to set up strong social media profiles that attract clients to hire you.
Guest expert: Twitter tips from top blogger and social media coach Alexis Grant.
- Week 4: Know What to Say
Get expert tips and real-life examples for creating successful freelance blogging queries, pitches and letters of introduction. You can’t sell something you can’t explain! We’ll get you pitching like a pro.
Bonus resource: Message templates you can copy and adapt to make your queries, LOIs and proposals awesome.
Guest expert: Gary Korisko explains how to make selling your services simple and painless.
- Week 5: Get On With It
At this point, you’ve got everything you need for a successful and lucrative client hunt. This week you’ll act on what you’ve learned and start firing off some messages to the potential clients you’ve discovered so far.
Kick-ass bonus: Students on the kick-ass package get their one-to-one mentoring session this week.
- Week 6: Hunt Down Hidden Gigs
Don’t wait for your dream client to advertise; go out and hunt down blogs that need your services! Learn how to identify your ideal clients, search for them and assess whether, what and how to query.
Bonus resource: A step-by-step blueprint for turning a one-off post into regular assignments for the same client.
- Week 7: Know What You’re Worth
Understand your value to figure out exactly how much to charge for your freelance blogging services, and find out how to calculate your rates for different types of project.
Bonus resource: The Be a Freelance Blogger Rate Guide, an exclusive report on market rates for blogging services.
- Week 8: Be the Bait
Grow your network of people who can refer clients to you, and build a solid reputation that brings clients to your door. We’ll discuss whether or not you need a blog of your own, and how to use your blog or website to attract clients.
Guest expert: Tom Ewer explains how he makes a living from freelance blogging without any traditional marketing.
Wondering what to do next? Use the comments section below to say hello, or go check out the Client Hunters forum. Let me know you’re here. 🙂
Then go to your email and click the link for Lesson 1!