A lot of freelancers agonize over raising their prices. I know I did.
With no boss telling you what to do or how much you should get, it’s easy to feel anxious and confused when it comes to increasing your rates. When should you do it? How do you tell your clients? More important, how much should your new rates be?
I used to spend weeks—no, months—mulling over these things and convincing myself I deserved it. Then when I arrived at the point where I had to tell my clients how much my rates were, I still sometimes ended up backtracking on my prices.
It went on like this the first few times I had to communicate my prices, until I realized one thing: Writing my new rate sheet or telling clients how much my services cost is the easy part of the whole process.
The real work involved in increasing your prices happens BEFORE you actually raise them. [Read more…]