Routinely writing about the same topic, category, or concept gets boring fast.
To keep your content fresh and engaging for readers, you need to incorporate content hooks that catch your readers’ attention and reel them in. We can call these “connection hooks”, because they’re ways to connect a concept to something else readers care about.
The next time you’re brainstorming an article idea, try building connections with your concept through one, or more, of these content connection hooks.
To help you see how these hooks work, I’ve included examples of how Be a Freelance Blogger uses them to connect you, the reader, with the concept of blog writing. [Read more…]