One question Be a Freelance Blogger readers ask a lot is: how can I convince a potential client that I’m the right writer for them?
The answer: you don’t have to convince. You just show them, and they convince themselves.
The convention of proof in freelance blogging is that you give the potential client links to 2 or 3 of your most relevant published posts, or to your online portfolio. But what if you had bigger, more powerful proof to offer?
What if you gave them a copy of your book on their niche topic?
Let me give away your potential client’s big secret right here: they’re human, and they’re impressed by the same stuff as anybody else. That means they view you as an expert in any topic you’ve published a book about. Magazine articles and academic publications count for a lot, too, but a book tops the list.
Yeah, yeah, publish a book. Riiiight, Sophie.
I’m not kidding. Self-publishing isn’t difficult; there’s a learning curve, but it’s nothing you can’t handle. And I’ve brought in an expert to give us a few pointers.
Self-Publish to Self-Promote
Dana Sitar is a self-publishing expert, founder of the DIY Writing community, and the author of A Writer’s Bucket List (plus a whole range of other books for writers and entrepreneurs).
She’s self-published her way to a level of credibility and professional authority that’s sure to impress any client she chooses to query.
Here are just three of the tips I’ve learned from her about self-publishing as a marketing tactic for freelance writers.
- You don’t have to go into print. Ebooks are popular and most of your potential clients already use them, so they’ll have an e-reading device or app and they’ll know how to use it.
- You can offer your ebook as a free PDF if you like, to reach a bigger audience. But if you offer a Kindle edition for a small fee, your ebook may get more respect (because it’s worth money) and has a chance to become an official bestseller (because there’s no chart that tracks PDF downloads across the internet, but Amazon’s Kindle bestseller lists are public).
- Plus, charging a small fee for your ebook lets you make passive income that can be very handy to bridge any gaps between freelance writing gigs.
For more info on the benefits of self-publishing your ebook, check out the blog and resources at WritersBucketList.com. But if you know this is what you want to do, don’t sit around reading about it — get started!
Win a Place in the E-Pub Bootcamp by DIY Writing
Today’s prize, donated by Dana Sitar, is a place for one Be a Freelance Blogger reader in the E-Pub Bootcamp, a series of learning modules that walk you through the self-publishing process from idea to launch and beyond.
For your chance to win, all you need to do is tweet the following message [click to tweet it now]:
“Win a $180 e-publishing bootcamp with @DIYWriting! http://beafreelanceblogger.com/self-publish-ebook via @sophielizard #bafb”
We’ll choose the winner at the end of January 13th. Good luck!