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Switching Freelance Blogging Niches? Here’s How to Do It Right

As a freelance blogger, you probably already have a niche: a certain subject or specific industry clientele that you know and write about well.

It’s important to establish your niche so that you gain trust from potential clients, can command higher fees, and your business runs along much smoother and easier than if you wrote about any and everything, for any and everyone.

But sometimes after you’ve chosen or established yourself in a certain niche, you’ll find as time goes on that… you honestly don’t want to write about this stuff anymore.

There are plenty of reasons why you might want to start writing in a new niche or industry. Maybe you’re running into too many not-so dream clients in this niche. Maybe you find it difficult to command higher rates for the niche industry you write for. Maybe it’s just plain boring now.

You decide that it’s time for a change, but you run into a little problem: you have no idea how to go about it.

For lots of freelance writers and bloggers in this situation, the big question is “How do I transition from one niche to another without looking like a fool or an amateur?”

Well the answer is easy, my friend! I’ve got five practical tips for you to use to transition into a new niche smoothly.

[Read more…]

By Dana Sitar 60 Comments

How to Show a Blog Editor You Understand Their Audience [Plus Your Chance to Win $150!]

The theme for this Pitchfest is: Audience. More on that — and the chance to earn $150 — to come, but first, here’s a quick tip to help you get to know a site’s audience quickly and how it’ll improve your pitches.

Every editor offering pitching advice will tell you, “Let me know you understand my audience and why your pitch is a good fit for them.”

The best way to gain that understanding is to become part of the audience. Read the blog, and engage with other readers. You’ll become familiar with the topics and voice of the site, and understand what readers look for in content.

But…

That takes time. And, frankly, if you write on the subject, you’re probably already reading 800 other blogs about it. Do you really want to add another to your reading list?

Most pitchers approach this conundrum wrong. They want to pitch a lot of blogs, so they Google their topic and send a generic pitch every site on the first page of results — whether it’s relevant or not. When I ran a blog called DIY Writing, you wouldn’t believe how many pitches I got that started with something like, “Since you write about DIY and crafting…” Nope. No, I do not.

You can do better than that… without committing to reading a novel’s worth of blog posts every day before you pitch.

[Read more…]

By Linda Formichelli 21 Comments

Freelance Blogging IS a Numbers Game: The Throwdown

You’re going DOWN, Sophie Lizard!*

In 2014, Sophie collaborated with Gary Korisko on a post and video called “Why Freelance Blogging is NOT a Numbers Game” that contains this tidbit:

Dashing off sloppy pitches to every blog in the universe is not the most profitable use of your time.”

Since my pet saying is “Freelance writing is a numbers game,” I’m taking this very, very personally. What, Gary and Sophie, you lookin’ at me?

Wanna see me get mad? Just watch this video: [Read more…]

By Lauren Spear 5 Comments

Lauren’s Last Post (And What Comes Next for BAFB)

A lot can happen in just over five years…

For those of you who don’t know me: My name is Lauren Tharp. I’m the owner of the multiple award-winning LittleZotz Writing. And, since the summer of 2013, I was the Managing Editor of Be a Freelance Blogger.

Yup. “Was.” I’m leaving.

Don’t cry. This is actually good news. I’m now a full-time editor for Syed Balkhi’s Awesome Motive.

With my new full-time employee status (no more freelancing!), I simply don’t have time for BAFB like I used to. But BAFB will always, always hold a special place in my heart.

Sophie Lizard is absolutely amazing, and Be a Freelance Blogger is a website I’m immensely proud to have been a part of.

I’ve met so many great writers – some of whom have become great friends! It’s been a blast.

I’ll let Sophie take over in a minute, but… in no particular order, here are my Top 10 favorite BAFB articles: [Read more…]

By Sophie Lizard 66 Comments

The Freelance Blogger’s Ultimate Guide to Using Jargon [Or Not…]

“Hey Brad, what’s the CTR on that omnichannel growth hacking infographic?”

“Gee, Sally, I don’t know. Is that part of the remarketing campaign we designed the storyscape for last week?”

Tell you a secret…

I fucking strongly dislike jargon.

Mainly because I can never remember it all. At meetings, I sometimes need to Google to remind myself what it means, so I’m sat there looking up business-speak on my phone instead of joining the conversation. (“What’s a vertical? I forgot…”)

Makes me feel like the only kid in the gang who has to check Urban Dictionary to find out what “Netflix and chill” really means. 😉

But I’m gonna set aside my personal issues with jargon for now, and focus on giving you exactly what the title of this post promises: your ultimate guide to when and how to use jargon in freelance blogging, and when to avoid it entirely.

Just in case we’re not on the same page yet, jargon is specialist language used by a specific group or type of person, often in a business or academic setting.

And part of what defines it as jargon is the fact that it only makes sense to the specialists who already know and use it.

In other words, most people on the planet *don’t* use it and have no idea what it means.

So, first of all, the golden rule is simple:

[Read more…]