Discover YOUR Most Effective Marketing Tactic in Only 6 Weeks…
Freelance writing is a blast. But the uncertainty and the infamous “feast or famine” cycle aren’t so much fun.
Will you have plenty of work next month, and lots of money to show for it? Or are you barely working at all, with big gaps between projects — and even bigger gaps in your income?
If you’re anything like most freelance writers, then your primary approach to marketing your services takes one of three forms:
- Rely on referrals and inbound enquiries — which is great if you have well-connected friends and a ton of work offers, but sucks if you’re only picking up an occasional gig here and there.
- Scour all the job boards and online marketplaces — which takes a lot of time, and means you’re always just one applicant among many, so the competition is fierce.
- Throw sporadic outbound marketing into the ether — so in any given week you might have done a pitch or two here, a letter of introduction there, and maybe a “for hire” post on Facebook or Twitter… but it’s slow going, and you aren’t winning enough gigs to keep your bank balance in credit.
You’re not the only one. A whole bunch of recent survey reports say that more than a third of freelancers struggle with even basic marketing.
Many freelance writers don’t have a clearly defined marketing strategy, and they don’t know which types of marketing will be the most productive (and profitable) for their business.
So they just guess and hope it pans out, or they do a little here and a little there of all the things they see other writers doing. Yep, it’s the sporadic scattershot approach again.
Trouble is, that scattershot approach spreads your efforts too thin. So you feel worn out and overwhelmed, when really you’ve barely gotten started. And then to make matters much, much worse, you ALSO don’t get as many hot paying projects as you need to stay in business.
The More Effective Alternative to Scattershot Marketing
What would happen if you knew for sure which marketing activity would bring you the most (and the best-paying) clients?
If you knew THAT, then for sure you’d focus most of your marketing hours on that one activity, and you’d do a shit-ton of it. (This approach is called volume marketing.)
Am I right? Well, there’s only one way to find out!
If you want to focus on doing marketing that actually gets results, then the first step is to test and evaluate a few different marketing tactics so that you know which is the most productive for you.
But setting yourself a goal like, “Try a different kind of marketing every week” isn’t enough. You have to go BIG so that you get enough responses to analyse and find out anything useful!
To scale up your marketing in a different channel each week, you gotta stay on top of everything, with a logical structure for your tests and analyses.
And at times, you’ll need a bit of support (or a kick in the pants) to keep you going through the process, because procrastination and perfectionism are poison to your freelance career — but they’re tough habits to kick on your own!
So, it’d be pretty cool if something could give you all the structure and support you need to experiment and experience the outcomes of multiple marketing tactics…
…and that’s where my friend Linda comes in.
Linda Formichelli is a long-standing freelance writer whose advice I’ve sought and followed often. (Even way back when I started my own freelance writing career ten years ago, Linda was already a respected authority on everything related to freelance writing.)
Here’s what happened: Linda saw too many writers struggling with marketing, and she decided to do something to help. She developed a program specifically designed to teach freelance writers how to use the volume approach to generate more work and earn better.
It was very successful, but over time Linda’s focus shifted from teaching others to, well, getting on with her work for clients. So she stopped running the program, which was called the Volume Marketing Challenge, and it sat in metaphorical mothballs for a year.
A few months ago, Linda and I had a conversation about all of her now-unused resources for writers, and she agreed to let me bring the Volume Marketing Challenge back into action.
So now you can learn to use the volume approach to get more freelance writing projects, without the lost time and wasted effort of your current marketing.
Last time around, several students got hired by brand new clients before the program even finished! And when Linda worked through the challenges herself, she got more work offers than she could accept.
The Volume Marketing Challenge changed my life. Although I had taken a lot of writing classes, going through the challenge helped me learn various types of marketing… I learned the techniques of each and what works for me. I landed my first big clients via the challenge, and have been earning a living as a freelancer for two years. I can’t recommend this enough for serious writers who have the will to succeed and change their lives, their income, and their peace of mind by becoming their own boss.”–Debbie Curtis, Palomino Hill Writing Services, Ithaca, NY
What’s Inside the Volume Marketing Challenge?
Fun, adventure, and other freelance writers like you, who are willing to lend their support to the group so that we can ALL get better results! Aside from that, you’ll also get…
Your 4 marketing challenges and 2 homework assignments:
- Week 1 is Preparation. (Getting your shit together in advance for each challenge to make life easier.)
- Week 2 is Sales Letters. (Email or snail mail, whichever you prefer. Or both!)
- Week 3 is Phone Calls. (Less scary than you think. We promise.)
- Week 4 is Social Media. (Warning: don’t look at the cute animal videos.)
- Week 5 is Networking. (Yes, in person. Don’t worry, you’ll have help.)
- Week 6 is Analysis. (Digging into the results to see which type of marketing worked best.)
You’ll make real-life progress towards your freelance writing goals throughout the entire challenge.
Every week, you get:
- A private group on Slack where you can share your wins with me and with your fellow challenge students, ask questions, report on your progress, and get support
- A “cheat sheet” overview, so you can see at a glance what your upcoming week will look like
- An audio lesson from Linda (and a full transcript) with additional information and tips for the week’s activities
- A challenge or homework assignment that will motivate you to make the most of your Volume Marketing
- Worksheets to help you plan your challenges and track the results
- At least one special resource that will motivate you or offer helpful details on the marketing you’ll be doing.
- Extra resource recommendations in case you need even more tips and advice before you get started with the week’s activities.
OK, how much does this all cost?
Less than the amount you’re already leaving on the table by not marketing enough! 😀
Because this is kind of an experiment to see how things go when I teach Linda’s program… the tuition is only $199 this time.
Things You Need to Know
When does it start?
The Volume Marketing Challenge begins on Monday, February 25th, 2019. (And because it’s a 6 week program, that means it ends on Sunday, April 7th.)
What will I actually be doing?
You’ll spend a week preparing all your contact lists, meeting your fellow students on Slack, and getting into the Volume Marketing mindset. Then you’ll have 4 weeks of intensive marketing activity, using a different form of marketing each week.
After all of that, you’ll look at your marketing records from the 4 challenge weeks and find out which week’s marketing tactic brought you the best chance of success.
What if I don’t think I like one (or all) of these kinds of marketing?
Well, you can replace it with a different kind of outbound marketing if you like… But sometimes, the things you don’t feel like doing are what your marketing really needs.
So try to keep an open mind, and be willing to consider doing the same 4 challenges as everybody else. That way you’ll still have plenty of study buddies who are working through it alongside you!
Will this work?
Yep, it works — if you work with it. 🙂
If you’re willing to commit yourself to taking imperfect action and working consistently towards targets that stretch beyond your comfort zone, then you’ll do great in the Volume Marketing Challenge.
What if I change my mind?
If at any time up until the end of Week 1 (the Preparation module) you suddenly realise that you don’t *want* to take the Volume Marketing Challenge, just email me and I’ll refund your tuition.
Once you’ve started Week 2, though, you’re committed to the program. If after that point you decide not to participate, that’s up to you, but a refund will no longer be available.
Who are you, anyway?
Fuck — I was so busy talking about everything, I forgot to introduce myself. My name’s Sophie Lizard, and I’m a freelance copywriter and blogger based in the UK.
For more than 6 years, I’ve run a blog called Be a Freelance Blogger where people go to get help building a freelance blogging business. I’ve been published in a bunch of places you’ve heard of, and a lot more that you haven’t. Oh, and I literally wrote the book on how to pitch a blog post.
OK, enough of my biography. We’re almost at the end of the page, so here’s the deal. If you want all of this…
- Insight into what marketing works best for YOU, based on hard data
- 6 weeks of online training and support
- Lessons and advice from TWO in-demand freelance writing experts
- 4 fun challenges to build up your marketing muscles
- More work opportunities than you’re used to
…then I’m pleased to let you know that you *can* get more from your marketing without spending a ton of extra time on it, and you *can* start filling your calendar with client projects for months to come.
The Volume Marketing Challenge will walk you through the whole thing.
So click the button, enter your info, and let’s get ready to roll!