Today is a beautiful day. Not only are you feeling creative and writing great posts, but you’ve just signed on a new client.

Your new client’s hired you to propose creative ideas to ramp up their company blog. The blog has a few subscribers and plenty of informative content, but the content is just OK.

Nothing featured on the blog stands out. Nothing inspires you to read more or share it.  How you can help this client increase their readership and build their brand online?

Look for the Story Behind the Brand

Whether you’re crafting a pitch, creating copy for a website, or offering fresh ideas for a blog, approach all of these outlets as different ways to tell a good story. 

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