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About Francesca Nicasio

Francesca Nicasio (formerly Francesca StaAna) is the founder of CredibleCopywriting.net. She helps aspiring freelance writers break into the business at Be a Freelance Writer. Download her free eBook, How to Land a Client in 10 Days.

By Francesca Nicasio

The One Thing You Can Do to Make Yourself Invaluable to Clients

The One Thing You Can Do to Make Yourself Invaluable to Clients

What’s the one thing you can do to make yourself invaluable to clients?

Answer: You have work with them.

Yes, that sounds simple and obvious, but before dismissing my advice, ask yourself this: What did you do the last time a client gave you an assignment or a topic? Did you just write the content and hand over the post? Or did you take a proactive and collaborative approach to improve the idea and come up with the best blog post possible?

If it’s the former, then you’re not really working with the client; you’re just doing what you’re told.

In this post, we’ll talk about why you should consider being more collaborative with your customers. We’ll discuss the benefits of doing so, along with ways to help you work better with them.

Check out the pointers below.

[Read more…]

Filed Under: Guest Posts, Level Up

By Francesca Nicasio

3 Things You Can Do to Be an Expert Blogger in Any Niche

3 Things You Can Do to Be an Expert Blogger in Any Niche

“I can’t do this.”

“I don’t know enough about this topic to charge THAT much.”

“I’m not an expert in this area.”

Any of those lines sound familiar? You’re not alone. Those were the exact thoughts running through my head when I was approached by a startup that wanted me to write about big data analytics for online retailers—a topic I knew very little about.

Sure, I knew about tech companies, but I’m not a data scientist and I’ve never worked in retail, so I wasn’t sure if I could bring enough value to the table. The only thing I had going for me was I had a genuine interest in the subject. I had been hearing about big data in ecommerce for a while, and I wanted to break into the industry. That’s why I took the leap when the opportunity presented itself.

Turns out, it was one of the best decisions I’ve made. Taking the job and forcing myself to become an expert in their industry opened a lot of doors. Not only did the client re-hire me for several projects, I was also able to use my experience to pitch other companies in the field, thus growing my client base.

This blog post will show you how you can do it too. Here are 3 steps you can take to increase your knowledge so you can write insightful blog posts about any topic—and charge competitively for doing it. 

[Read more…]

Filed Under: Guest Posts, Level Up

By Francesca Nicasio

4 Guest Blogging Lessons You Can Learn from the Spice Girls

4 Guest Blogging Lessons You Can Learn from the Spice Girls

The Spice Girls may not be as “in” as Miley Cyrus, One Direction, or whoever the kids are listening to these days, but you have to admit, their all-time hits such as “Wannabe” and “Stop” are timeless and can still get people up on their feet.

Not to mention, the Spice Girls taught the world a lot about good times and girl power. [And about dancing in platform wedge shoes.]

But they can also school us about guest blogging. From how to approach bloggers correctly, to what to do after your article is published, here are a few guest posting lessons we can learn from this all-girl group that took the world by storm way back in 1996.

[Read more…]

Filed Under: Blog Better, Guest Posts

By Francesca Nicasio

Want to Give Yourself a Raise? Earn It.

Want to Give Yourself a Raise? Earn It.

A lot of freelancers agonize over raising their prices. I know I did.

With no boss telling you what to do or how much you should get, it’s easy to feel anxious and confused when it comes to increasing your rates. When should you do it? How do you tell your clients? More important, how much should your new rates be?

I used to spend weeks—no, months—mulling over these things and convincing myself I deserved it. Then when I arrived at the point where I had to tell my clients how much my rates were, I still sometimes ended up backtracking on my prices.

It went on like this the first few times I had to communicate my prices, until I realized one thing: Writing my new rate sheet or telling clients how much my services cost is the easy part of the whole process.

The real work involved in increasing your prices happens BEFORE you actually raise them. 

[Read more…]

Filed Under: Get Paid, Guest Posts

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