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About Linda Formichelli

Linda Formichelli is the founder and creative director of Hero's Journey Content, LLC, which offers personality-driven content for complex brands.

By Linda Formichelli

Freelance Blogging IS a Numbers Game: The Throwdown

Freelance Blogging IS a Numbers Game: The Throwdown

You’re going DOWN, Sophie Lizard!*

In 2014, Sophie collaborated with Gary Korisko on a post and video called “Why Freelance Blogging is NOT a Numbers Game” that contains this tidbit:

Dashing off sloppy pitches to every blog in the universe is not the most profitable use of your time.”

Since my pet saying is “Freelance writing is a numbers game,” I’m taking this very, very personally. What, Gary and Sophie, you lookin’ at me?

Wanna see me get mad? Just watch this video:  [Read more…]

Filed Under: Get Hired, Guest Posts, Level Up

By Linda Formichelli

How to Actually Do All the Things You Thought Freelancing Would Free You to Do

How to Actually Do All the Things You Thought Freelancing Would Free You to Do

You start freelance blogging because you want to be in control of your own schedule. Now you’ll have time to do all the things you never had time for before: Exercise! Hobbies! Playing with your kids! Volunteering! Taking classes!

Then reality gives you a slap in the face.

You discover that freelance blogging consists of more than writing witty posts whenever the inspiration hits, while sipping java in your beautifully appointed home office. You also need to create a content calendar. Pitch guest posts. Market your blogging services to prospects. Build your list. Socialize your posts. Network with influencers. Do invoicing and accounting and taxes. Not to mention develop eyeball-grabbing headlines and source amazing images for your posts.

So it still feels like you’re working 24-7, and you still have no time to actually live the rest of your (non-work) life.

The good news is that you can make the time for full-time blogging and all the other things you want to do, see, experience, and create as well. Here’s how. 

[Read more…]

Filed Under: Guest Posts, Level Up, Stay Sane

By Linda Formichelli

Not Sure What to Write About? Here’s How to Discover Your Most Lucrative Niche

Not Sure What to Write About? Here’s How to Discover Your Most Lucrative Niche

This is an excerpt of Write Your Way Out of the Rat Race…And Step Into a Career You Love by Linda Formichelli.

You want to be a writer. You know that.

But what you don’t know is what the heck you want to write about.

And there are so many choices it can leave you feeling like a kid confronted with all 100 flavors of Ben and Jerry’s.

I’ll help you figure out the best path to take. And don’t worry: You can develop more than one niche, and if one type of writing doesn’t work out for you, you can choose another. It’s not do or die.

Dream vs. Reality

You dream of writing articles about gardening, or blogging on travel topics for a large audience, or writing case studies for non-profits focused on children. Worthy goals!

I know you don’t want to start out writing on topics you’re not passionate about. But I need to tell you that you’ll have the best luck ramping up your writing business fast if you leverage your job and educational background to start getting samples—and money—coming in. 

[Read more…]

Filed Under: Get Started, Guest Posts

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