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5 Essential Steps to Building Your Authority Online

5 Essential Steps to Building Your Authority Online

“Nobody said it was easy… no one ever said it would be this hard.”

Timeless philosophy from Coldplay, that happens to also apply to your freelance blogging career.

Professional bloggers like Sophie Lizard and Tom Ewer do make it look easy.

Releasing monthly stats on how they built a business from scratch (à la Tom) is like providing a step-by-step plan to building a thriving blogging business.

But when it comes down to doing the work …why on earth is it so hard?

Sophie and Tom have an advantage: online authority. Google them and you’ll get pages of results showcasing just this.

Trust in them is undeniable.

So authority and trust? Are two of the most important factors in turning a random viewer of your blog, wondering whether they should hire you over oodles of competitors, into an excited client who can’t wait to work with you.

Now, you already know that building this trust in your authority isn’t an overnight process. But the good news is that it isn’t an impossible process either.

There are proven ways you can achieve this without having any qualifications in your chosen niche.

Take a look at these ideas and see how many you can apply to your blogging career: 

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Deception Revealed: 6 Bullshit Blogging Myths Created by Famous Bloggers

Deception Revealed: 6 Bullshit Blogging Myths Created by Famous Bloggers

Don’t you sometimes wish someone would just tell you the exact steps to building a successful freelance blogging business? That are guaranteed to work? A fool-proof plan?

Because then YOU could be an A-List blogger.

The one that has it all.

Clients who pay the big bucks. Thousands of Twitter followers and Facebook likes. Hundreds of comments to every post they publish and they don’t even need to comment themselves to bump up the numbers.

When will you ever get there?

You devour their business advice like your life depends on it. If I just do what this guy’s doing, I’ll hit the big time.

What they don’t tell you, in the detail that you’d like, is the time and experimenting it took to get there.

And it’s all about experimenting.

Which is why you shouldn’t listen to all the famous bloggers’ advice. 

And instead? Create your own formula for success.

So what are the A-Listers telling you to do that you simply shouldn’t?

A whole bunch o’ stuff, apparently: 

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4 Essential Ways to Nail the Voice of Your Client

4 Essential Ways to Nail the Voice of Your Client

Finding your own writing voice is tough. Should you write how you speak, or use the language your audience uses? How do you identify the voice they want to hear?

So many questions. So much frustration. And so much work to be done with a subject you know rather well — yourself.

But finding the voice of your client? Put me in a straight-jacket and leave me to struggle, because that right there? Sounds like it’s near-on impossible.

But what if your dream clients made it remarkably easy for you to figure out exactly who they are? What if the knowledge of THEIR clients was right under your nose? And what if you could use this to write expertly for both?

This Brave New World exists, folks. And it’s yours for the taking.

In today’s post, we dive into 4 different ways you can get closer to nailing the voice of your client. You’ll know exactly what to research to define the words they use. You’ll also be able to get under the skin of the language their audience will respond to best.

And by the time you’ve written your masterpiece? Your client will read it and feel like they wrote it themselves. 

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