
There’s a crucial investment missing from your freelance blogging plans, despite the fact that it’s the most valuable and critical asset of your freelance business.
It’s something too many freelancers neglect and don’t account for… and end up paying for in the long run. Some pay with their lives.
What is this invaluable freelance asset?
You.
Without you, your business won’t happen. Now forgive me for stating the obvious, but here’s why I’m pointing this out:
If you don’t take care of this critical asset, you’re doing your business harm.
Statistically speaking, 1 out of every 6 small businesses fail because of personal reasons such as divorce or illness.
That’s a staggering statistic. But if you think about it, it makes sense. In fact it may be even more of an issue when you’re an itsy bitsy solopreneur freelance blogging business. When something comes up that keeps you from working, no one’s there to pick up the slack.
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