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About Sarah Beauchemin

Sarah Beauchemin loves cats and tacos, and is also an experienced writer & freelance blogger specializing in nonprofits, higher ed, and popular culture. Her blog focuses on the impact of Generation X in these areas. You can follow her on Twitter and connect with her on LinkedIn.

By Sarah Beauchemin

How a Responsive Website Boosts Your Freelance Blogging Success

How a Responsive Website Boosts Your Freelance Blogging Success

Just for a moment, pretend you’re looking to hire a freelance blogger instead of be a freelance blogger.

Now imagine this scenario: it’s 10pm. You’re on the sofa in the midst of a well-deserved Netflix binge when you remember you need to check out that candidate blogger’s website for tomorrow.

Thankfully, your tablet is in arm’s reach. You grab it, punch in the URL, and… seriously? Their website isn’t responsive. You’re left staring at a full-size web page that’s simply been shrunk to fit on your tablet screen.

You squint at the tiny text and do the zoom-in-finger-thing. You try flipping the tablet vertically. Yet everything stubbornly remains the same.

Frustrated and unable to find what you’re looking for, you start to have second thoughts – who is this person? It’s 2015! Surely they don’t expect you to go find your laptop just so you can see their site properly?

Now go back to being your usual freelance blogging self, and imagine how awful it would be if that was your freelance writer site. How many customers might you lose if your site doesn’t work right on a mobile device? 

[Read more…]

Filed Under: Guest Posts, Level Up

By Sarah Beauchemin

5 Steps to Blog About Your Client’s Good Deeds [Without Coming Across as Insufferably Smug]

5 Steps to Blog About Your Client’s Good Deeds [Without Coming Across as Insufferably Smug]

We modern humans have very little tolerance for crappy business ethics.

Companies that choose to exploit human labor, ruin the environment, do business with shady suppliers, or adopt creative financial practices pretty much get a death sentence.

And we have one specific entity to thank for that: the internet.

For better or worse, we have a torrent of information available to us 24/7. As with any type of news, business wrong-doing spreads like wildfire; our social media feeds are bursting with the latest corporate scandal within minutes.

Business is changing for the better because we now demand and expect better. And this wouldn’t have happened without the spread of information and transparency made possible by the internet.

OK, great. But what does all this mean for you, a freelance blogger? 

[Read more…]

Filed Under: Blog Better, Guest Posts

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