Guest Posts 4 - Be a Freelance Blogger

Blog Audience Engagement: How to Live Happily Ever After With Your Readers

Have you ever watched longingly as other bloggers flaunt their engagement with their audience, while you cry alone in an empty comments corner?

Ever wonder what you’ve been doing so wrong when you try to boost blog audience engagement for your clients (or for yourself)? Chances are, what you’re doing isn’t wrong, but it may just not be enough.

Maybe you’ve been admiring your audience from afar. Pull them close.

Perhaps you’ve been flirting coyly for a while from your blogging balcony. Take them by the hand.

But you just haven’t mustered the right energy to compel your readers to take the plunge. Kneel down and put a ring on it.

Keeping an audience engaged with your writing is a key skill that all clients need you to possess. It’s also the foundation upon which a deeper writer-reader relationship is built, which can be particularly important with ongoing projects and retainer clients.

It takes consistent commitment to deliver on your promise of engaging content, ensuring that your readers can comprehend it, relate to it, learn from it, feel something about it, and do something with it.

If you’re ready to hear your audience shout, “We’re engaged!” then you need these five tips:

[Read more…]

By Nicolas Ayala

Dramatize This: 10 Screenwriting Concepts That Make You a Better Blogger

The film industry has a massive amount of jargon terms, some seemingly created with the sole purpose of confusing outsiders and innocent newbies.

C47s come to mind, the bleeding edge technology behind the creation of a film. (This high-tech device is also known to us mortals as a clothespin.)

But you’re a blogger. How does filmmaking even affect you?

It’s simple. Blogs are stories. Bloggers are storytellers.

Word by word, we transmit a message to our readers through a journey of highs and lows in our writing. Does that sound familiar? It should.

This is where screenwriting concepts can come in handy for your blog writing.

From the first Fade In to the final Fade Out, screenwriters have an extensive lingo for a wide array of concepts that they carefully use in their stories to make them emotionally compelling and narratively effective.

As freelance bloggers, we can learn a lot from their ability to create powerful visual stories out of plain words and engage with audiences through captivating narrative devices. The conflict, however, is that the convenience of these tools often gets clouded by a dense layer of confusing jargon.

So let’s dig into 10 useful screenwriting concepts and terms today, and I’ll show you how to adapt them to your freelance blogging work.

[Read more…]

By Dana Sitar

How to Show a Blog Editor You Understand Their Audience [Plus Your Chance to Win $150!]

The theme for this Pitchfest is: Audience. More on that — and the chance to earn $150 — to come, but first, here’s a quick tip to help you get to know a site’s audience quickly and how it’ll improve your pitches.

Every editor offering pitching advice will tell you, “Let me know you understand my audience and why your pitch is a good fit for them.”

The best way to gain that understanding is to become part of the audience. Read the blog, and engage with other readers. You’ll become familiar with the topics and voice of the site, and understand what readers look for in content.

But…

That takes time. And, frankly, if you write on the subject, you’re probably already reading 800 other blogs about it. Do you really want to add another to your reading list?

Most pitchers approach this conundrum wrong. They want to pitch a lot of blogs, so they Google their topic and send a generic pitch every site on the first page of results — whether it’s relevant or not. When I ran a blog called DIY Writing, you wouldn’t believe how many pitches I got that started with something like, “Since you write about DIY and crafting…” Nope. No, I do not.

You can do better than that… without committing to reading a novel’s worth of blog posts every day before you pitch.

[Read more…]

By Linda Formichelli

Freelance Blogging IS a Numbers Game: The Throwdown

You’re going DOWN, Sophie Lizard!*

In 2014, Sophie collaborated with Gary Korisko on a post and video called “Why Freelance Blogging is NOT a Numbers Game” that contains this tidbit:

Dashing off sloppy pitches to every blog in the universe is not the most profitable use of your time.”

Since my pet saying is “Freelance writing is a numbers game,” I’m taking this very, very personally. What, Gary and Sophie, you lookin’ at me?

Wanna see me get mad? Just watch this video: [Read more…]

By Katherine Swarts

How to Cope When You Hit the “Feast” in the Freelance Blogger Feast and Famine Cycle

“I should be grateful, but…”

Has this ever happened to you?

For months your blogging income was stuck at near-poverty level, and you would have done anything for more work. Then, almost without warning, more work started flooding in — and suddenly, you’d do anything to get back the time it’s taking to keep up.

Three months after this first happened to me, the “feast” of work continues and so does the periodic “indigestion.”

Sure, it’s nice to be rid of the financial worries from the time when my regular income was a third of what it is now; but I hadn’t anticipated the recurring fears of inadequacy, the surges of irritability, the lows of emotional depression following the highs of frantic work.

It can be stressful being in a profession where your income rises and falls with busyness — “busyness” defined as keeping up with a LOT of small individual projects at once.

I’m learning to cope. This is, after all, the earning level I hope to stay at or above for the rest of my working days.

My top nuggets of wisdom for other freelance bloggers who’ve been served their first “feast”:

[Read more…]