You’re on Facebook. I’m on Facebook. Everybody is.
So it stands to reason that your potential clients are probably on Facebook too.
Which means Facebook must be a great place to find new freelance blogging clients, right?
Except… well, how many people do you know who’ve found a high-paying freelance blogging client via Facebook?
I don’t know many. And when I Googled “how to find blogging jobs on Facebook”, all I got was a big list of generic jobseeking tips.
The few people I have seen successfully working Facebook for clients, though, they’ve got it all figured out. I’ve found a couple of good gigs through FB myself, too. So I’ve gathered together some of the tactics that worked for me, along with tips from other bloggers who’ve hunted down freelance gigs through Facebook.
Ready? Here we go…
Join Relevant Facebook Communities
Whether they’re “Groups”, “Pages”, or unofficial “Communities”, Facebook has plenty of places where freelance writers and bloggers gather to chat and swap job leads.
I’ve found more than one client through small private Facebook groups as well as big public ones, so don’t feel that you have to join the biggest communities–their relevance to your ideal gig is more important than their size.
Facebook for Freelancers is a popular Facebook Page that’s frequently updated with freelance blogging and writing job ad links from all over the internet. By “Liking” the page, you’ll be able to get new leads in your Facebook News Feed instead of having to go out hunting for them. Not all the gigs they list pay as much as those in the Ultimate List of Better-Paid Blogging Gigs, but this is a good way to save yourself some time and effort seeking out job ads.
I post blogging job ads on the Be a Freelance Blogger Facebook Page from time to time as well, so if you’re looking for somewhere to start, come and join in there!
Another great Facebook meeting-place for writers of all kinds is the A Writer’s Bucket List Action Team, a semi-private group that encourages you to rock the writing life in your own style. It’s a friendly and supportive group; all you need to do is visit it and ask to join.
Spend a bit of time each week visiting the Facebook communities you’ve joined, and feel free to un-join any that don’t seem useful to you after a couple of weeks. You don’t need to spend ages in there; just check in for half an hour, or an hour if you’re having fun.
Once you join in a few conversations, you’ll start to get friend requests from other community members. What to do about that is up to you: don’t feel obliged to accept every request you get.
Be Accessible [But Not Too Accessible]
Sometimes people just pop up on my Facebook with an inbox message asking me to work with them. Usually they contact me via the Be a Freelance Blogger Facebook Page, but every once in a while I get a message to my personal profile, too.
If you want potential clients to be able to contact you through Facebook, here are 3 steps to take:
- Go to your Facebook, then click on the Settings link (it’s usually in the top right corner) and select Privacy Settings. Facebook changes its privacy setup often, but right now what you get is a Privacy Settings and Tools page. There, you can change your settings to let people search for you on Facebook and to let other search engines index your Facebook timeline updates. Choose the settings you’re comfortable with; mine are wide open, but don’t feel you have to do the same to find clients! There are lots of ways to network without making your every move on Facebook public.
- Look up to the top right corner again, and you’ll see a little icon of a padlock with some lines coming out if its side. Click that to access the Privacy Shortcuts menu, and the second option within that is “Who can contact me?”–click that and check that your settings are the way you want them. Choose who can send you a friend request, and choose between two levels of filtering for your Facebook inbox.
- If you’re worried about getting unwanted attention because you’ve loosened up your Facebook privacy settings, remember that you can choose to block a Facebook user from contacting you or seeing any of your updates. Right now, you do that via this page. [While you’re there, you can also block annoying apps and app invites–win!]
Your personal privacy is one of the reasons this next tip’s worth considering:
Create a Facebook Page
You might think your personal Facebook profile is plenty–after all, you can say on there that you’re a freelance blogger.
But taking an hour or two to set up a good Facebook Page for your blogging business is well worth your time. Check out some of the things you can do with it:
- Separate work and non-work Facebook contacts. That way you can post business-related updates to your page without annoying your personal friends, and post your personal stuff to your normal profile without showing it all to your clients.
- Set up custom tabs that lead visitors straight to your portfolio, your blog or your “Hire Me” page. Facebook is nice, but getting those leads over to your own website brings them one more step closer to hiring you!
- Create another way for people to find you via search engines–your Facebook Page might even rank higher in search results than your own website.
- Use a custom header image for your business page that’s different to your personal profile’s header image. That means you can promote your business in your header image and include a call to action there, without looking like a dork to your personal contacts.
- Use a profile picture for your business page that’s different to your personal profile picture. So that snap of you laughing like a gibbon on vacation can stay on your personal profile, while you use your business page to display the image you want your clients to have of you.
- Like other Facebook Pages as your page, which means you can keep your favourite business-related pages separate from the other pages you like. As a bonus, the pages you Like as your business might Like you back!
- Offer to promote your posts for clients by posting status updates on your profile or your business page, or both. If you’ve got a lot of friends and followers, your potential clients may be more inclined to hire you if social media promotion is part of your proposal.
At first, your official Facebook Page may not have many Likes. To be honest, Likes are a vanity thing and not a true indicator of how good a Facebook Page is, but if you want to get more Likes to boost your confidence then ask your friends if they’d mind Liking your page. They can always unlike it again later on, when you’ve picked up more genuine followers. 😉
Of course, for that to work, you need willing assistants, so…
Have Awesome Facebook Friends
The age-old advice to tell all your friends and family you need new clients is still valid. But even if your aunts and old school friends don’t turn up any leads for you, your new friends are worth their weight in cake.
Those friends you choose to make within the Facebook communities you visit are much more likely than your childhood friends to send business your way.
That’s because these new friends are in the right social circles to hear about available blogging and writing jobs. Once they’ve come to know and like you, they’ll be happy to suggest you to their own friends and contacts if they hear about a job that’s a good fit for you.
Facebook isn’t your highway to instant cash, but it isn’t a waste of time, either. Like everything in life, online or offline, it is what you make it.
Make it work for you.