For a freelance blogger, especially when you’re just starting out, creating a winning pitch or application may seem like nothing short of a shot in the dark.
What if nobody replies? What if you don’t know what you’re doing wrong?
At this point far too many would-be-freelancers give up, frustrated by rejections and lack of response to what they thought were winning pitches.
Thankfully, developing the pitching skills to achieve a high rate of acceptance doesn’t have to be difficult. By following a few simple tips, you can easily boost your chances of winning in the freelance blogging pitch game.
Here are 5 easy ways to increase your freelance pitch acceptance rate.
1. Know Your Publication
One of the biggest and most common mistakes is not reading and knowing the publication you’re pitching to.
Blog editors find a lack of awareness about their material to be the most common and most annoying mistake that freelance writers make.
Having a great in-depth knowledge of your client’s material is essential in developing a winning pitch. With this knowledge, you’re more able to craft a pitch or application that suits both the tone and style of the publication, and it will ensure that you don’t send pitches on topics that have recently been covered.
2. Tailor Each Pitch to Its Target
When it comes to sending pitches to clients, quality is more important than quantity.
While some freelancers send out generic template-based pitches in the misguided belief that success is nothing more than a numbers game, they could not be further from the truth. Sending out 1000 generic pitches is a sure way to get 1000 rejections.
Instead of quantity, focus on spending at least a few minutes tailoring each pitch so that you explain how you’ll meet the exact wants and needs of the potential client and their target audience, in a tone that is compatible with the publication, and on a topic that will provide value for the readers. A tailored pitch is far more likely to be rewarded with success than a generic “please hire me” pitch.
3. Show Off Your Awesome Website
Showing your potential client your own functional and attractive website can be a huge boost to your pitch success rate. In fact, there are editors who choose to accept or reject a pitch based on your website. Having a decent writer’s website shows that you are a professional who has dedicated time and effort to showcase your ability.
Your website also serves as a portfolio to demonstrate your expertise, either through samples and testimonials or through your web copy or blog posts. If you do not have your own website, you need to get one yesterday.
4. Pitch Topics You Know
One of the best ways to craft a successful pitch is by selecting clients or topics so that you have relevant expertise or experience to offer. Many clients place a high priority on selecting writers with demonstrated expertise or experience — Darren Rowse of Problogger named it as the #1 criterion in selecting writers for one of his blogs.
By pitching only on areas that you have expertise in, you elevate yourself above all of the other generalist writers who are unfamiliar with that topic, so you stand out of the freelance writing crowd.
5. Proofread Your Pitch
While proofreading your pitch or application may seem like a no-brainer, it’s easy for silly mistakes to sneak into a pitch. Even a small mistake in your grammar or punctuation can lead a promising potential client to click the delete button before he or she has finished reading your query.
Even if it’s just a few quick lines, ensure that your query is free from errors that may lead clients to brand you an amateur. One great idea is to ask a friend or family member to proofread your pitch to catch those mistakes before they make a bad impression on your potential client.
Although writing a winning pitch or application isn’t easy, following these simple tips will drastically improve almost any pitch.
Pitching is far from being a numbers game. Write a quality pitch to put yourself ahead of the pack and win your dream freelance blogging gig.
Have you found other ways to boost your freelance blogging pitch acceptance rate? I’d love to hear your tips!