Lean in closer, because we’re about to embark on a journey into the human mind to discover what makes people tick.

No, this is not whackadackary stuff. This is a deep dive into the science of our brain matter.

You see, we may think we’re captain of the ship “Me.” But science shows that, more often than not, we’re driven by mental scripts, urges, and subconscious cues.

This is interesting because as bloggers we need to continually challenge ourselves to improve our writing. We want our clients to say “WOW your writing pops,” right?

Well, one of the reasons psychologists rely on theory rather than common sense is that common sense isn’t common. That, and because theory is more reliable in producing a consistent result.

If you want to create content for your clients that always gets consistent, reliable results — but right now you lack the skills, ideas, and structure to do it — these principles could provide the answer.

Let’s delve into some brain matter and explore what science says about reaching people on a deeper level. And to make this as practical as possible, along the way I’ll share examples to demonstrate how to use the principles to create fresh, interesting and more compelling content. 

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