Psst! Want to know a secret?

If I said you could get read and retweeted globally, find a whole new audience for your work and increase your published clips by doing nothing would you believe me?

I thought not. But you can.

Being published on a globally read blog can take some effort. Pitch after pitch, ideas lost in the ether, courting editors, seeking approval — it’s a hard slog. But we do it to build an audience, showcase authority and make the world know we’re here, right?

Let me share with you something that happened to me this month, and what I learned about going viral without the legwork. 

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