What makes your freelance blogging business stand out from the rest?

You all write blog posts. You all have websites. You all look pretty much identical to prospective clients — at least until they’ve taken some time to check out your portfolio pieces and testimonials.

But you don’t have to stay that way.

Do you have a smart phone? Are you willing to learn a new trick or two?

Then video content may be just what you need to get ahead of the crowd.

The internet is an increasingly visual medium.

• Sites like Buzzfeed use slideshows as articles, with a picture and a quote on each page.
• Vines, vlogs, and YouTube channels bring their creators both money and recognition.
• Popular bloggers like Derek Halpern or Gary Vaynerchuk make a new video for almost every post on their blogs.
• Businesses are all over Pinterest, Instagram, and even Snapchat, using images and videos to get attention.

So what’s a freelance blogger to do to capture and use this ever growing demand for visual content?

Adapt.

Learn the basic skills that let you take advantage of the increasing popularity (and decreasing production cost) of video content. 

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