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About Nicole Hallberg

Nicole Hallberg is a freelance blogger and copywriter who writes for money and dismantles the patriarchy for free. She has a portfolio at www.nicolehallberg.com and a crafting blog at www.nickyknacks.com. Tweet her at @nickyknacks for a good time.

By Nicole Hallberg

Why You Don’t Have to Choose Between Doing the Right Thing and the Profitable Thing

Why You Don’t Have to Choose Between Doing the Right Thing and the Profitable Thing

In the movies, the heroes decide whether to do the right thing, or take the money and run. Our decisions in freelancing can often look similar: Do I take the lucrative blogging gig, even though the client makes me queasy? Or do I starve with integrity? If you’re going to have a successful career as a freelance blogger, you should know right now that this is a false dichotomy.

Reaching your maximum earning potential and maintaining your professional integrity is NOT an either/or proposition. In fact, acting with integrity is actually the best way to earn the most money. It’s true—the top earners in this industry are the ones who stick by their values, whether they’re rolling in clients at the moment or not.

The fact is, acting with integrity is the best way to ensure that you are working with the right kind of clients, and earn the kind of reputation that keeps them coming in droves. Let’s take a look at how we ended up buying into this lie that you can either have your integrity, or financial success.

[Read more…]

Filed Under: Blog Better, Level Up

By Nicole Hallberg

Your Template for When You Screw Up

Your Template for When You Screw Up

Recently, I had the unfortunate experience of royally screwing up a relationship with a freelance blogging client–in a Defcon 5, nuclear kind of way. I hesitated so long to write the apology email that it was too little, too late, and I lost any relationship that could have been salvaged (as well as my writing fee.) Not being the type to sit there and cry (for very long,) I wrote myself a template to make writing difficult emails easier, so that I’ll be prepared with an apology should I ever need one again.

So, here’s what happened: I was working on a project with a buddy of mine to write some blog posts and web copy. The buddy and I had worked together before with no hitches, and the buddy had known the client for years, so it was important to keep her happy. That’s… not what I did.

You see, I was frustrated with the project because the client was doing a lot of ‘midnight editing’ and requesting fixes for copy she had already signed off on. One day, in frustration, I replied to only my buddy out of the email thread where all three of us had been talking. I told him that I wasn’t willing to do any more revisions just for the sake of revisions.

[Read more…]

Filed Under: Level Up

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