Be a Freelance Blogger

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What Bloggers Need to Know About Content Marketing

What Bloggers Need to Know About Content Marketing

Freelance writing and blogging are terms you know and probably identify pretty strongly with.

But there’s another term you should feel equally close to, even if it sounds somewhat foreign and unrelated to your writing work. Content marketing could save our writing careers, yet far too many of us don’t really know what it is. Here’s what, and why, you need to know.

What Is Content Marketing?

Content marketing is a marketing style that uses content (blog posts, infographics, e-books, videos, magazines, etc.) to engage potential customers, rather than directly sell a product or service to them.

If this sounds foreign to you, it shouldn’t. You’re more familiar with content marketing than you might think, and one of its earliest forms is something you certainly recognize: soap operas. 

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6 Hooks That Make Your Blog Posts Irresistible

6 Hooks That Make Your Blog Posts Irresistible

Routinely writing about the same topic, category, or concept gets boring fast.

To keep your content fresh and engaging for readers, you need to incorporate content hooks that catch your readers’ attention and reel them in. We can call these “connection hooks”, because they’re ways to connect a concept to something else readers care about.

The next time you’re brainstorming an article idea, try building connections with your concept through one, or more, of these content connection hooks.

To help you see how these hooks work, I’ve included examples of how Be a Freelance Blogger uses them to connect you, the reader, with the concept of blog writing. 

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