Today is a beautiful day. Not only are you feeling creative and writing great posts, but you’ve just signed on a new client.

Your new client’s hired you to propose creative ideas to ramp up their company blog. The blog has a few subscribers and plenty of informative content, but the content is just OK.

Nothing featured on the blog stands out. Nothing inspires you to read more or share it.  How you can help this client increase their readership and build their brand online?

Look for the Story Behind the Brand

Whether you’re crafting a pitch, creating copy for a website, or offering fresh ideas for a blog, approach all of these outlets as different ways to tell a good story. 

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We all make mistakes.

Most people learn from their own mistakes. Some learn from other people’s mistakes.

Why is this important?

This is one way you become an authority, a go-to person, an expert.

According to my Encarta dictionary, an expert is “someone who is skilled or knowledgeable about a particular subject, skill, training, or who is experienced in a particular field or activity”. We’re all experts of something, be it parenting, football, writing, or Twitter.

So where do your past mistakes come in?

Mistakes are often caused by bad judgment, ignorance or lack of care – all fixable problems.

How great would it be to help your readers by blogging about the mistakes you’ve made, preventing others from making the same mistakes and showing them the valuable lessons you’ve learned? This could be a perfect way to start or expand your freelance blogging career.

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