It’s frustrating, isn’t it?

You keep hearing how quickly video is growing online, like how 80% of the world’s internet traffic will come from video by 2019, and how mobile video will grow 55% per year through 2020.

And you’ve decided you want to be a part of this party and make an explainer video — a short video that explains what your freelance business does — for the home page of your writer’s site.

But there’s so. Much. Information.

Where are you even supposed to start? Just googling the phrase “how to create an explainer video” pulls up over a million hits, and most of those are aimed at corporations that have thousands of dollars to spend on an explainer video.

You’d have to read through several of these articles to scrape out a few tips that apply to you specifically as a freelance blogger looking to make a simple, effective explainer video for your site.

Or you can just read this blog post and call it good. 😉

That’s right, this post will walk you step-by-step through creating your own explainer video so you don’t have to scour the internet to learn how to do it yourself. I’ve included the only information you’ll need to get your first writer’s site video up and running, all while keeping in mind the fact that you’re a freelancer and not some mega-business with a mega-budget.

Ready to get started? Let’s dive in. 

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Not to knock BAFB’s Pitchfest, but I have to say it: pitching sucks.

It’s so time-consuming! You could spend hours each week pitching and sometimes still not get anywhere.

While I appreciate having an opportunity to hone my craft as a blogger by creating short, to-the-point, attention-grabbing elevator speeches, every time I’ve done a pitch or written up a topic sample to submit for a guest blogging opportunity, a voice in the back of my head whispers, “How much are you getting paid per hour for this?”

As a stay-at-home mom, what little time I have to write between preparing snacks, changing diapers, talking down tantrums, and neglecting housework is valuable to me.

Plus I used to be an actress and pitching reminds me way too much of casting calls where hundreds of talented people line up, hoping to outshine everyone else and get the gig. Like most actors, I spent the majority of my time in auditions, only to be judged and rejected — and not getting paid. It wasn’t a healthy or lucrative way to focus my creative energy and I promised myself I wasn’t going to do it again.

So about 2 months into my freelancing career, I decided to stop spending all my time and energy on pitching, and try a different strategy to get work.

Guess what? Once I started treating writing like a business with its own brand, target audience, and social media strategy, my freelance blogging career took off. Here’s how you can do the same. 

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If you’re a freelance blogger (or want to be) you’re likely familiar with the obvious point I’m going to start with here:

Reputable businesses and online publications have a huge demand for high quality, valuable content for their websites.

Good news for you and your blogging career, right?

It gets better though. More specifically, these companies are looking for regular content. By definition, a blog is something that is constantly added to – it’s a process, a journey – so consistency is of the utmost importance.

Which is great news for your freelance blogging career (and subsequent bank balance).

To explain why this last point in particular is something to get so excited about, let me go out on a limb here by saying:

Pitching directly to clients for regular work is where the money’s at.

This is how I make my living from blogging, and I know it’s how many other successful online writers earn good money too.

That’s not to say that the writing gigs you can find on freelancing sites don’t have their place. They certainly do. In terms of earning a full-time living from blogging however, pitching directly to clients for regular and consistent work is your best shot at bringing in the big dollars.

Here’s how you can pitch to potential new blogging clients that will pay you a flat rate each and every month (or fortnight, or whatever) that you can come to rely on as regular income. 

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So, here’s how it works:

You start a blog, grow a big list of email subscribers, and then your loyal fans contact you to hire you as a freelance writer. The money comes in.

At least, that’s supposed to be what happens.

But what if your blog’s readers and your clients are completely different people? Strangely, your clients never seem to come from your blog’s email subscriber list.

When I first started a mailing list for my blog in a previous niche, I assumed that growing an email list meant I could pluck most of my clients from my list. But I then I noticed that some people who emailed me for help weren’t my blog readers or subscribers. The vast majority of my readers weren’t my clients either.

My business was doing OK. All seemed fine and well, except that I started to wonder whether I was being productive with my time when it came to writing blog posts.

If you’re in this situation, don’t despair. It happens more often than you think.

But before we get to the remedy, let’s get to the heart of the issue first: 

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