I’m just going to come right out and say it: I love going to conferences.
Out of all the expenses for my freelance business this year, spending money to attend conferences was never something I regretted. I’ve been to three this year alone, across a couple different states.
In fact, conferences have proven to be the best return on investment in my business’s entire history, even above educational courses, time spent cold pitching, or any of those silly certification programs that claim they can get you thousands of dollars in new clients and income. (Seriously, I’ve yet to hear of a single freelancer who’s had certifications pay off for them.)
For example, I invested about $500 into attending VidCon this past summer, and met a video marketer who eventually hired me to do some blogging work. This garnered me $1800, which means I recovered everything I spent attending VidCon, and even made an extra $1300!
I want you to experience the same benefits in your business, and in the rest of this post, I’ll show you how. [Read more…]