Be a Freelance Blogger

4 Essential Ways to Nail the Voice of Your Client

Finding your own writing voice is tough. Should you write how you speak, or use the language your audience uses? How do you identify the voice they want to hear?

So many questions. So much frustration. And so much work to be done with a subject you know rather well — yourself.

But finding the voice of your client? Put me in a straight-jacket and leave me to struggle, because that right there? Sounds like it’s near-on impossible.

But what if your dream clients made it remarkably easy for you to figure out exactly who they are? What if the knowledge of THEIR clients was right under your nose? And what if you could use this to write expertly for both?

This Brave New World exists, folks. And it’s yours for the taking.

In today’s post, we dive into 4 different ways you can get closer to nailing the voice of your client. You’ll know exactly what to research to define the words they use. You’ll also be able to get under the skin of the language their audience will respond to best.

And by the time you’ve written your masterpiece? Your client will read it and feel like they wrote it themselves.

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By Francesca Nicasio

3 Things You Can Do to Be an Expert Blogger in Any Niche

“I can’t do this.”

“I don’t know enough about this topic to charge THAT much.”

“I’m not an expert in this area.”

Any of those lines sound familiar? You’re not alone. Those were the exact thoughts running through my head when I was approached by a startup that wanted me to write about big data analytics for online retailers—a topic I knew very little about.

Sure, I knew about tech companies, but I’m not a data scientist and I’ve never worked in retail, so I wasn’t sure if I could bring enough value to the table. The only thing I had going for me was I had a genuine interest in the subject. I had been hearing about big data in ecommerce for a while, and I wanted to break into the industry. That’s why I took the leap when the opportunity presented itself.

Turns out, it was one of the best decisions I’ve made. Taking the job and forcing myself to become an expert in their industry opened a lot of doors. Not only did the client re-hire me for several projects, I was also able to use my experience to pitch other companies in the field, thus growing my client base.

This blog post will show you how you can do it too. Here are 3 steps you can take to increase your knowledge so you can write insightful blog posts about any topic—and charge competitively for doing it.

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By Margaret McGriff

How One Fashion Blogger Wins Freelance Gigs With Style

Let’s play a game. When I say “fashion blogger”, you say…

Airhead?

Vain?

Hobbyist?

Try this one for size: hard-working professional writer.

Fashion bloggers have a bad rep lately. Industry veterans see us as an amateur trend that should’ve died already, while the average internet citizen thinks we’re all self-absorbed model-wannabes.

Having been a style blogger for more than four years, I can tell you that we’re not these shallow beings who take selfies all day (well… not all of us!). We’re stylists, photographers and, like you, writers.

Many of us have taken our “hobby” to the next level — launching businesses, opening boutiques, even starring in an ad or two. I started freelance writing and doing social media for small businesses when I figured out that I could build a career on my fashion blogging experience. Reading awesome blogs like this one, I realized that the fashion world and the freelancing arena aren’t all that different.

They’re both tough businesses that need tons of creativity, a relatable personality, quick thinking, and the courage to put yourself out there for the world to see.

Still not sure how fashion and writing work together? Here are my takeaways from fashionista land that you can use no matter what types of blogging you do.

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By Jo Gifford

How to Go Viral Without the Legwork

Psst! Want to know a secret?

If I said you could get read and retweeted globally, find a whole new audience for your work and increase your published clips by doing nothing would you believe me?

I thought not. But you can.

Being published on a globally read blog can take some effort. Pitch after pitch, ideas lost in the ether, courting editors, seeking approval — it’s a hard slog. But we do it to build an audience, showcase authority and make the world know we’re here, right?

Let me share with you something that happened to me this month, and what I learned about going viral without the legwork.

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By Williesha Morris

How to Earn $1,500 a Year from ONE Blog Post

Meaningful relationships create effortless rewards. So effortless you forget how miraculous they seem to others.

In your freelance blogging business — in any business — a seemingly insignificant effort may blossom into something grand, much like the growth of a garden. I’m going to show you how to step up a level in your freelancing business using complementary skills and relationship-building.

Here’s how one guest blog post landed me $1,500 per year.

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