Have you ever been contracted by a client who wanted you to blog for them, but they were in a “boring” industry?

Maybe they only sell dental chairs or shoelaces.

How on Earth do you come up with a blog to make those products interesting?

I mean, it’s hard enough to constantly come up with interesting things to blog about for a company that doesn’t sell “boring” products.

But I’m here to tell you that you can blog like the blazes about a boring industry.

No matter how boring your industry is, I’m going to show you how you can create a blog that people actually want to read (even if you sell cardboard boxes). Let’s jump right in.  [Read more…]