Have you ever been contracted by a client who wanted you to blog for them, but they were in a “boring” industry?
Maybe they only sell dental chairs or shoelaces.
How on Earth do you come up with a blog to make those products interesting?
I mean, it’s hard enough to constantly come up with interesting things to blog about for a company that doesn’t sell “boring” products.
But I’m here to tell you that you can blog like the blazes about a boring industry.
No matter how boring your industry is, I’m going to show you how you can create a blog that people actually want to read (even if you sell cardboard boxes). Let’s jump right in. [Read more…]