
One question Be a Freelance Blogger readers ask a lot is: how can I convince a potential client that I’m the right writer for them?
The answer: you don’t have to convince. You just show them, and they convince themselves.
The convention of proof in freelance blogging is that you give the potential client links to 2 or 3 of your most relevant published posts, or to your online portfolio. But what if you had bigger, more powerful proof to offer?
What if you gave them a copy of your book on their niche topic?
Let me give away your potential client’s big secret right here: they’re human, and they’re impressed by the same stuff as anybody else. That means they view you as an expert in any topic you’ve published a book about. Magazine articles and academic publications count for a lot, too, but a book tops the list.
Yeah, yeah, publish a book. Riiiight, Sophie.
I’m not kidding. Self-publishing isn’t difficult; there’s a learning curve, but it’s nothing you can’t handle. And I’ve brought in an expert to give us a few pointers.
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