It’s finally happened. You’ve landed your dream gig.

You’ll be writing for an existing business blog in your favorite industry. The work is consistent, and the pay is amazing.

Then, when you’re in the middle of discussing potential blog topics with your new client, it happens.

You discover they have no idea who their company’s audience is.

Your stomach drops as you realize this gig isn’t going to be as smooth as you envisioned. Your dream job is quickly turning into a nightmare…

As a fellow freelance blogger, I’ve been there. And the truth is that while there is a way to solve this issue, you need to be cautious. Learn from my experiences in how to build a blog audience for a client who’s been doing it all wrong:

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