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About Rochel Maday

Rochel is a freelance B2B/B2C blogger who works with businesses ready to make blogging part of their marketing strategy. When she's not researching, typing, or editing, you can find her watching documentary films or baking something delicious in the kitchen with her three beautiful daughters. Connect with Rochel on LinkedIn or through her website.

By Rochel Maday 2 Comments

How to Build a Blog Audience for Your Client (Who’s Been Doing It All Wrong)

How to Build a Blog Audience for Your Client (Who’s Been Doing It All Wrong)

It’s finally happened. You’ve landed your dream gig.

You’ll be writing for an existing business blog in your favorite industry. The work is consistent, and the pay is amazing.

Then, when you’re in the middle of discussing potential blog topics with your new client, it happens.

You discover they have no idea who their company’s audience is.

Your stomach drops as you realize this gig isn’t going to be as smooth as you envisioned. Your dream job is quickly turning into a nightmare…

As a fellow freelance blogger, I’ve been there. And the truth is that while there is a way to solve this issue, you need to be cautious. Learn from my experiences in how to build a blog audience for a client who’s been doing it all wrong:

[Read more…]

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