Did your latest blogging pitch get accepted, or did it fall flat?
No freelancer can win them all. [But you’ll have a chance to win $100 a bit further down this post, so keep reading.]
One thing I’ve noticed is that top freelance bloggers don’t pitch much.
Now, for the love of all that’s holy, do NOT take this to mean you should stop pitching. You gotta pitch your way up the ladder until you’re close to the top.
When you’ve been doing this for a while and you’ve built a reputation for yourself, blog editors and would-be-clients start to come looking for you. They invite you to work with them.
At that point, full-blown pitches become a lot less important, and topic suggestions often become more important.
When you do pitch to new potential clients, they’re more interested in how your idea fits their content strategy and how your expertise makes you the ideal writer for the post.
So that’s what we’re gonna practice in our June 2015 Pitchfest!
In case you’re not familiar, Pitchfest is a blog post pitching contest we run every 3 months. You tell us your blog post idea and we choose our favourites, with prizes of up to $100 for the winners.
The contest starts today, but before you get your pitchin’ hat on…
Your theme for this Pitchfest
This time, we’re not asking for posts on a specific theme — it just has to be useful to freelance bloggers. But we’re gonna be looking closely at your explanation of why your post idea is a good one for this blog, and why you should be the one to write it for us.
- Anybody can enter the contest by typing (or pasting) their pitch into the comments box at the bottom of this page.
- Only ONE PITCH per person, please.
- Follow the pitch format I’ll tell you in a moment.
- After you submit your pitch, Lauren and/or Sophie will offer feedback to help you optimise your idea for this blog’s audience and improve your pitching skills. You may also get feedback from other entrants, BAFB team members, and innocent bystanders — pay attention, because they represent your readers here.
- After you get our feedback, you can revise your pitch if you like and re-submit it by pasting it into a follow-up comment. And yes, that means you can offer us a completely different idea if we’ve told you your first idea won’t work for this blog.
- If you win, we’ll ask you to send us a draft of at least 1000 words, so bear that minimum word count in mind when you pitch.
- First prize: $100 for your guest post, paid on publication.
- Second prize: $50 for your guest post, paid on publication.
- Third prize: A 3-question mentoring package via email.
- Submit your pitch before the end of Thursday, June 11th, 2015.
- We’ll announce the winners on June 13th.
- If we choose your pitch, we expect you to deliver your first draft to Lauren by June 27th. (But if you need a little longer, let us know and we’ll work around it.)
How to pitch
- Read our general guest blogging guidelines first, then come back here to submit your pitch.
- Suggest at least one headline designed to make freelance bloggers want to read your post.
- Follow the headline with the opening lines you’d use in the post. No less than 30 words, no more than 60. You DON’T need to write a whole post (or even a whole introduction) before you pitch — we’d like to give you feedback on your idea before you write a draft.
- After the opening lines, give us no more than 6 points you’ll make in your post, and provide a one or two sentence summary of each point. (If you plan to make more than 6 points in your post, only tell us the most important 6 in your pitch.)
- Then explain in no more than 3 sentences why this is a great post for Be a Freelance Blogger and why you’re the right person to write it.
- Put your pitch in the comment box at the bottom of this page.
- Check the little box that says “Notify me of follow-up comments” so you’ll know when we’ve given you feedback.
- Submit your comment and if you followed all the steps above, you’re entered into the contest.
- Remember, we’re focusing on your explanation of why this is a good post for us and why you should be the one to write it.
- To get a better idea of what Lauren and I are looking for in your pitch, study the pitches and responses in previous Pitchfests.
- Save a copy of your pitch somewhere before you post it here — if your comment gets lost in the internet, you don’t wanna have to re-write it from scratch.
- Your comment may get held in a moderation queue, especially if it contains hyperlinks. Don’t worry if that happens; we’ll get to it and reply!
OK, it’s time.
Let the Pitchfest begin!